When you are running an Ad Sense campaign, it is importantto make sure that you are testing all of the different possibilities to make sure that you are getting the highestclick through rate.
For instance you cloud try placing the ads in different placeson your site and using different color combinations. Then runone ad format for a week, then run the second format and compareresults. Better yet, test the formats simultaneously and startgetting side by side results to compare.
Just be sure to allow each test the same amount of time to workto make sure that your results are equal.
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